Staff Product Marketing Specialist at Renesas Electronics — Austin, TX

Hybrid

Role is open to the following cities in priority order:

• Austin, TX
• Ottawa, Canada
• Chandler, AZ
• Tempe, AZ
• Palm Bay, FL

(We are also open to candidates in the following markets: Montreal, Canada; Toronto, Canada; Bridgewater, NJ; Chicago, IL; Columbia, MD; Dallas, TX; Detroit, MI; Duluth, GA; Farmington Hills, MI: Frisco, TX; Longmont, CO, Lowell, MA; Morrisville, NC; Plano, TX; Turnwater, WA)

The Staff Product Marketing Specialist drives the go-to-market strategy, product positioning, and revenue growth for Renesas’ Standard Products (Switches, Level Translators, EEPROM, Multi-port Memory, and Digital Potentiometers). Reporting to the Director of Product Marketing, this role leads a small team (2+ people) and bridges engineering, manufacturing, and sales to define new products and capture global market share.

Key Responsibilities

• Lead and mentor a focused team of product marketing professionals while managing the lifecycle of the Standard Products portfolio from definition to EOL.
• Drive New Product Definition (NPD) by translating market trends, competitive research (TAM/SAM/SOM), and customer needs into technical specifications and strong business cases.
• Execute global go-to-market strategies, establishing value propositions, pricing models, and volume discount structures across automotive, industrial, consumer, and data center verticals.
• Enable global sales channels and distributors with technical collateral, training, and targeted demand-generation campaigns.
• Partner with manufacturing operations to align build plans with market demand and safeguard against supply chain disruptions.
• Technical expertise in semiconductor fundamentals with a proven track record in New Product Definition for analog/digital devices.
• Strong business acumen with the ability to interpret market data, model pricing, forecast revenue, and present complex ideas to executives and customers.
• Bachelor’s degree in Electrical Engineering, Computer Engineering, Physics, or a related technical field (Master’s preferred).
• 5 to 8+ years of experience in product marketing, product management, applications engineering, or technical sales within the semiconductor industry.
• Demonstrated leadership experience managing small, highly technical teams.
• Experience with ModelN, SAP, and PowerBI is an advantage.

Key Success Indicators

• Increased design-wins, attach rates, and global revenue.
• Accelerated product adoption across target verticals.
• Seamless cross-functional alignment and successful global product launches.

US

The expected annual pay range for this position is $117,000 - $160,000. This position is also eligible for bonus opportunities. Please note that the final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Canada

This posting is for a new vacancy. The expected annual pay range for this position is $98,000 - $122,000. This position is also eligible for bonus opportunities. Please note that the final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.