Sr CRM Coordinator at Mattel — El Segundo, CA

The Opportunity:

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

As a Senior CRM Coordinator within the Ecommerce & DTC organization, you will be responsible for building and executing customer relationship management (CRM) campaigns and tactics, primarily through email but also potentially other CRM channels such as SMS, web push and more. You will implement tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. You must be data-driven and consumer-obsessed in how you approach your work.

You will work closely with the CRM Marketing Associates and Senior CRM Manager to support Digital Merchandising, Creative, Global Brand and National Account teams to deliver campaigns that meet business objectives.

What Your Impact Will Be:

• Project manage all campaigns, from handoff / specifications through development, QA and execution
• Build campaigns and flows in Klaviyo, ensuring work flows support the audience strategy, scheduling and other rules as defined in campaign briefs and other documentation from the CRM Marketing Associates
• Conduct QA testing, including reviewing copy, creative, link tagging and accuracy
• Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests
• Deliver high-quality, accurate and on-time campaigns
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
• Establish strong working relationships with all internal and external partners

What We’re Looking For

• 3+ years in a hands-on email operations role – Klaviyo experience a strong plus
• Highly detail-oriented, with strong project management and time management skills
• Data savviness and ability to drive insights from data
• Flexibility to adapt to changing needs and urgent timelines
• Excellent communication and collaboration skills
• Prior experience within a direct-to-consumer retail and multi-brand environment is a plus

How We Work:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

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