Growth Manager, Perceptive eClinical at LE1233 Perceptive eClinical Ltd — Remote
Full job description
What can we offer you?
YOURSELF
- 25 days’ holiday (with the option to buy more)
HEALTH
- Health Cash Plan
- Optional private health, dental insurance, and health screens
- Cycle to work scheme
WEALTH
- Generous pension scheme with up to 10% employer contribution
- Life assurance
- Season ticket loan
About the role
The Growth Manager will lead the transformation of our marketing function into a data driven, AI-enabled pipeline generation engine.
Working on a hybrid basis from offices in central London and reporting to the Senior Director of Business Strategy & Growth, your focus will be on building and scaling a lead generation and demand infrastructure which fuels our commercial growth and supports our ambitious revenue objectives.
Combining Demand Generation and Marketing Operations ownership, this is a high impact role at the intersection of marketing, sales, data and strategy, with accountability for end-to-end performance.
Key Responsibilities
Build and Scale the Growth Engine
- Design and execute a B2B, ICP‐driven lead generation strategy fully aligned with sales priorities and business objectives.
- Build and scale a, multi‐channel go‐to‐market engine across digital campaigns, account-based marketing, LinkedIn, email automation, and events to support new product launches, major releases, and strategic partnerships.
- Own full funnel performance, continuously improving pipeline contribution, conversion rates, customer acquisition efficiency, and return on investment
- Co‐create sales enablement assets, campaign narratives and competitive positioning materials, to improve win rates and accelerate deal velocity.
- Support priority deals and Key Accounts through targeted messaging, competitive differentiation, and partner‐led campaigns.
Own the CRM & Marketing Infrastructure
- Take full ownership of Salesforce (SFDC) and the broader marketing technology stack, ensuring seamless integration and operational excellence.
- Structure and optimise lead lifecycle management, nurturing flows, segmentation, and attribution tracking to ensure clean data and accurate reporting.
- Establish best practices for funnel transparency, CRM hygiene, and marketing automation.
- Build and maintain dashboards and reporting frameworks that provide clear, real‐time visibility of pipeline performance and inform strategic decision‐making.
- Remain hands-on in CRM development, balancing build execution with strategic input.
Drive adoption of AI & Marketing Automation
- Leverage AI applications (e.g., Claude, Copilot, and other generative and automation tools) to scale content generation, outreach, targeting, and personalisation.
- Implement intelligent automation across the marketing and sales to improve efficiency and enhance campaign performance.
- Experiment with emerging AI‐enabled tools and workflows, adopting a test‐and‐learn mindset to stay ahead of the curve.
Partner Cross-Functionally with Sales, Strategy, Product & Partnerships
- Work closely with the Chief Commercial Officer and Sales teams to ensure pipeline quality, funnel health, and alignment on Ideal Customer Profile (ICP) targeting.
- Translate business priorities and growth initiatives into actionable marketing campaigns
- Collaborate with Product and Strategy to refine positioning, messaging, value propositions, and competitive differentiation.
- Execute joint campaigns with strategic partners to drive pipeline contribution and accelerate partnership revenue.
Team & Budget Leadership
- Lead and develop a lean, high‐performing team, fostering a culture of accountability, collaboration and continuous improvement.
- Set clear objectives and manage performance in line with organisational standards and local legislation.
- Partnering with HR on formal people processes, including compensation discussions and disciplinary matters.
- Ensure delivery against all people‐related KPIs and objectives.
- Own and manage the marketing budget with discipline and transparency, tracking performance, and reallocating resources to maximise impact.
- Coordinate and manage external resources, including agencies, freelancers, and contractors, to augment capacity and bring specialised expertise.
- Collaborate with global and cross-business marketing teams to share best practices, align on brand positioning, and leverage synergies.
- Hands-on expertise with Salesforce (SFDC) or HubSpot, marketing automation platforms, and CRM-driven campaign execution.
- Strong capabilities in data analysis, funnel modelling, attribution, and performance reporting - you translate numbers into strategic insights.
- Proven ability to build and scale lead generation systems from the ground up, driving measurable pipeline growth.
- Deep understanding of B2B go-to-market mechanics, funnel optimisation, ICP development, and conversion improvement.
- Experience utilising AI tools and marketing automation to increase efficiency and impact.
- Excellent interpersonal, verbal and written communication skills.
- A flexible attitude with respect to work assignments and new learning.
- Ability to manage multiple and varied tasks with enthusiasm and prioritize workload with attention to detail.
- Ability to identify and implement process improvements.
- Proactively participates in skills improvement training and encourages their teams to participate.
- Ability to coach others to succeed in enhancing individual and professional development, sharing knowledge, skills and expertise with others.
- Ability to work seamlessly across global teams, influence without authority, and build trust with diverse stakeholders
- Ability to identify the appropriate leadership style to manage the individuals in their team.
- Financial management and acumen, with an ability to strictly manage a complex and large budget to a demanding target.
- Proven experience managing, leading and mentoring colleagues.
- A track record of implementing a new lead generation ecosystem leveraging new technology that resulted in a significant increase in high quality leads and revenue growth
- Substantial experience in Growth, Digital Marketing, Demand Generation, or Revenue Operations within fast-paced, ambitious environments.
- B2B technology or SaaS experience is essential, you'll understand complex buying journeys, multi-stakeholder decision-making and enterprise sales cycles.
- Experience in life sciences, healthcare, clinical trials or regulated industries is valued but not essential.
- Experience in private equity-backed or high-growth environments is preferable
- Relevant Bachelor's Degree or experience in a similar role.
- English: Fluent.