Director, Marketing (Rx and OTC) at Clicktherapeutics — New York, NY

Who We Are:

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. As a leading innovator of Digital TherapeuticsTM, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand. Click’s treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process. This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options. Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning. The digital therapeutics under development on Click’s platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases. Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics. For more information, visit www.clicktherapeutics.com and connect with us on LinkedIn.

About the Role

The Director, Marketing (Rx & OTC) is a senior marketing leader responsible for translating brand strategy into high-impact execution across HCP and patient audiences for our prescription digital therapeutics (PDTs), as well as leading commercialization and growth marketing across DTC and consumer channels for our over-the-counter (OTC) product line. As part of a small and agile marketing organization, this role requires the ability to wear multiple hats, owning certain areas of execution directly while also providing leadership, integration, and oversight across campaigns spanning both prescription (Rx) and OTC channels.

While a Director may have a primary area of expertise (e.g., HCP promotion, patient/DTC, or OTC growth marketing), this role is intentionally broad to ensure cohesive brand storytelling and coordinated market-shaping efforts across stakeholders, spanning both the Rx portfolio and the OTC product line. Strong AI fluency is a core expectation, with responsibility for embedding AI-enabled insights, content development, analytics, and omnichannel optimization into the marketing operating model. This role also requires hands-on performance marketing and growth marketing expertise to drive OTC customer acquisition, conversion, and revenue growth.

This role is expected to operate with high autonomy, visibility, and accountability.

This position is based out of Click’s headquarters located in Tribeca, NYC, at the center of one of the fastest-growing digital health communities. We have a hybrid working model that consists of at least 4 days in office each week.

Responsibilities

• Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
• Translate brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials.
• Oversee development and execution of branded and unbranded campaigns to shape the market for PDTs, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
• Partner closely with performance/growth marketing partners and agencies on DTC and consumer campaigns, including audience targeting, media planning, and measurement.
• Guide omnichannel and digital marketing strategies across professional and consumer audiences, and own performance marketing and growth marketing execution for the OTC product (paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels).
• Ensure compliant development, review, approval, and deployment of promotional materials.
• Leverage AI-enabled tools for audience segmentation, content generation, performance optimization, and analytics.
• Own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) and drive continuous, data-driven testing and optimization of growth marketing campaigns.
• Collaborate with Medical Affairs on scientific communications and KOL engagement.
• Support congress strategy, field enablement materials, and training content as needed.
• Mentor and guide Managers and Senior Managers while remaining hands-on where required.

Qualifications

At Click, we aren't just looking for talent; we are looking for the next evolution of the modern professional. To us, AI is not a future possibility, it is a present-day prerequisite. We expect every Click colleague to have seamlessly integrated AI into their professional workflow and personal productivity, using it as a force multiplier to move faster, think deeper, and deliver superlative results that were previously out of reach. If you do not yet view AI as an essential partner in your daily pursuit of excellence, you will find it impossible to keep pace with our mission. High performers who harness AI technology to transcend traditional boundaries and set new benchmarks for professional excellence will thrive at Click.

• 10+ years of experience in pharmaceutical, biotech, or digital health marketing, including direct experience marketing OTC or consumer health products.
• Bachelor’s degree required; MBA, PharmD, or MPH preferred.
• Demonstrated experience supporting or leading brand launches.
• 5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
• Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
• Proven ability to apply data, analytics, and AI-enabled tools to marketing execution.
• Proven ability to leverage data, analytics, and AI-enabled tools to drive strategic insight and operational excellence.
• A graduate of a 4-year degree with a top-tier university with strong academic track record
• Strong organizational and time management skills, and excellent attention to detail
• Ability to prioritize and drive projects, meeting all deadlines with minimal supervision
• Highly adaptable to a dynamic atmosphere of changing requirements and scope
• Comfortable managing multiple program activities simultaneously
• Experience with agile development methodologies preferred
• Able to correspond with internal and external contacts in a professional manner
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