Senior Marketing Manager, Consumer Health & Partnerships at 106 ResMed Corp. — San Diego, CA

This role serves as a senior individual contributor responsible for leading partnership-driven marketing initiatives across the Americas. The Senior Marketing Manager will develop and execute integrated, consumer-focused marketing strategies that drive awareness, engagement, and conversion for Resmed’s core sleep therapy products. This position plays a critical role in connecting partnership ecosystems, digital marketing channels, and customer journeys to deliver measurable business growth.

The role is remote within the U.S., with a preference for candidates located on the West Coast.

Let’s talk about Responsibilities

• Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners), which make up the majority of the role’s focus
• Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets
• Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels
• Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels
• Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution
• Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets
• Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination
• Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth
• Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs)
• Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness

Let’s talk about Qualifications and Experience Required:

• Bachelor’s degree in marketing, Business, Communications, or a related field required
• 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution
• Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior

Preferred:

• Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution)
• Experience in partnership or co-marketing initiatives, including working with external partners
• Demonstrated ability to influence cross-functional stakeholders without direct authority
• Strong balance of strategic thinking and hands-on execution
• Analytical mindset with experience measuring campaign performance and driving insights
• Experience managing agencies and developing campaign/creative briefs
• Familiarity with digital and omnichannel marketing (web, social, lead generation)
• Background in consumer brands or agency environments preferred
• Interest in leveraging AI tools to enhance marketing effectiveness

At Resmed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current base range for this position is: $155,000 - $194,000.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!