Strategic Business Development Representative at Centralreach — Holmdel, NJ

The Strategic Business Development Representative is a newly created, high-impact role on CentralReach's Enterprise Sales team. This is not a traditional SDR seat. You will work in a dedicated two-person model alongside a Strategic Account Executive, jointly targeting the largest and most complex ABA and IDD organizations in the country — multi-location provider groups, PE-backed ABA platforms, and national IDD service networks.

This is a Hybrid role in our Holmdel NJ office.

Your primary mission is to build pipeline in a defined book of strategic accounts through disciplined outbound prospecting, deep account research, and multi-threaded stakeholder engagement. You will be the tip of the spear — opening doors, mapping organizations, building early relationships, and creating the conditions that allow the Strategic AE to engage, advance, and close transformative deals. This role requires a hunter's mindset, strong commercial instincts, and a genuine curiosity about the ABA market and the organizations that serve it.

Key Accountabilities:

• Execute high-volume, high-quality outbound prospecting across a defined set of 50–75 strategic target accounts — including multi-site ABA provider groups, PE-backed ABA platforms, and large IDD/waiver service organizations.
• Build and maintain deep account intelligence for each target: org structure, decision-makers, current technology stack, growth trajectory, and known pain points.
• Develop and execute multi-touch, multi-channel outreach sequences (phone, email, LinkedIn, event follow-up) tailored to specific personas — CEO, COO, CFO, Clinical Director, and PE Sponsor.
• Qualify prospects against CentralReach's Ideal Customer Profile, identifying organizations with the size, complexity, and strategic fit to become high-value Enterprise customers.
• Book and coordinate qualified discovery meetings and executive introductions for the Strategic Account Executive.
• Partner closely with the Strategic AE in weekly syncs — aligning on account prioritization, messaging strategy, and pursuit sequencing.
• Maintain precise and current records of all prospect activity, outreach history, and pipeline status in Salesforce; no gaps, no stale records.
• Monitor trigger events across the target account list — funding announcements, M&A activity, leadership changes, new clinic openings, and regulatory developments — and convert them into timely, relevant outreach.
• Represent CentralReach at key ABA industry conferences, trade events, and executive gatherings to build brand presence and initiate in-person relationships.
• Consistently meet or exceed monthly and quarterly KPIs for outbound activity, qualified meetings booked, and pipeline contribution.
• Share market intelligence, prospect feedback, and competitive observations with the broader sales and marketing teams on an ongoing basis.

Desired Skills and Experience:

• 4+ years of outbound B2B sales, sales development or business development experience, with a track record of meeting or exceeding activity and pipeline targets.
• Experience or genuine familiarity with the ABA, behavioral health, or IDD market — either through a prior sales role, a clinical or operational background, or a strong personal connection to the space.
• True hunter mentality — you are energized by opening new doors, comfortable with rejection, and relentless in creative follow-through.