Senior Marketing Specialist - Regional Marketing Americas (Armis) at ServiceNow — Waltham, MA

About the Role

We are looking for a Marketing Specialist to support the execution and scaling of Armis' regional field marketing programs across the Americas. This is an excellent opportunity for a marketing professional with proven expertise in demand generation and field marketing execution who is ready to drive measurable pipeline impact in a fast-growing cybersecurity organization.

Reporting to the Senior Manager, Americas Regional Marketing, you will be responsible for planning, executing, and optimizing regional marketing programs that support sales pipeline acceleration. You will partner closely with sales leadership and field teams to deliver high-impact campaigns, events, and account-based marketing initiatives that drive both opportunity volume and quality.

What You'll Do

Field Marketing & Events

• Execute regional marketing events, including executive roundtables, industry conferences, partner co-marketing programs, and customer engagement activities
• Manage logistics, messaging, speaker coordination, and attendee follow-up to ensure events deliver measurable pipeline impact
• Support the development of premium experiences that strengthen customer relationships and generate qualified demand from key personas (CISOs, CIOs, Security Architects, etc.)

Territory & Account Support

• Identify territory-level opportunities for pipeline acceleration and design targeted marketing programs to support key accounts and expansion opportunities
• Collaborate with sales teams to understand regional priorities and translate them into effective marketing initiatives
• Support field sales with collateral, messaging, and lead generation assets that enable sales teams to maximize territory performance

Program Management & Analytics

• Define, track, and report on program-level KPIs tied to pipeline creation, lead quality, and marketing influence
• Maintain detailed records of campaign performance, marketing spend, and ROI analysis to support decision-making
• Provide regular insights and recommendations on program effectiveness to support continuous improvement

Cross-Functional Collaboration

• Partner with corporate marketing, product marketing, and partner marketing teams to align regional execution with broader company priorities
• Work closely with sales leadership and field teams to ensure marketing programs address evolving needs and opportunities
• Communicate results, insights, and strategic recommendations to the Senior Manager and broader regional leadership team

What we expect

• 4+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (cybersecurity experience strongly preferred)
• Proven track record of designing and executing marketing programs that drive measurable pipeline creation and support sales team objectives
• Technical acumen: Ability to market to technical and executive audiences (CISOs, CIOs, DevOps, Security Architects) and translate technical value propositions into compelling marketing messaging
• Campaign management skills: Strong experience in program planning, project management, budget tracking, and cross-functional coordination
• Analytical capabilities: Comfort with marketing metrics, pipeline attribution, campaign ROI analysis, and data-driven decision making
• Event execution experience: Proven ability to plan and execute events that engage target audiences and drive business results
• Self-directed and adaptable: Comfortable working in a decentralized environment, managing multiple priorities, and adjusting approach based on market feedback
• Strong communication and collaboration skills: Proven ability to work effectively across sales, marketing, and technical teams with diverse perspectives
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent professional experience)

Nice to Have

• Experience in the cybersecurity or infrastructure software markets
• Familiarity with marketing automation platforms and CRM systems
• Background working in fast-growing, acquisition-integrated organizations
• Experience with ABX (Account-Based Expansion) methodologies

FD21

For positions in this location, we offer a base pay of $105,700 - $150,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

Equal Opportunity Employer

Accommodations

Export Control Regulations