BDC Manager at L0406 Suburban Honda — Suburban Honda, MI
Full job description
## Dealership:
L0406 Suburban Honda
# Suburban Honda Farmington Hills
# BDC Manager
The BDC Manager is responsible for leading all customer acquisition, lead management, customer retention, and Service-to-Sales initiatives. This individual serves as the operational bridge between the BDC, Sales, Service, and dealership leadership while ensuring every customer opportunity is maximized.
This is a high-impact leadership role responsible for managing 1,200–1,800 leads per month, driving lead conversion, increasing showroom traffic, improving customer retention, and holding the sales team accountable for CRM execution and follow-up.
Key Responsibilities
- Manage and optimize 1,200–1,800 monthly sales opportunities.
- Ensure timely lead response, follow-up, and appointment generation.
- Monitor salesperson CRM activity, response times, and lead conversion performance.
- Coach and develop the sales team on phone skills, follow-up, and appointment setting.
- Partner with Service to drive Service-to-Sales opportunities and customer retention.
- Track and report key performance metrics, identify trends, and recommend process improvements.
- Maintain CRM accuracy and ensure dealership process compliance.
- Communicate effectively with Sales, Service, Finance, and dealership leadership.
What We're Looking For
- Strong leadership and communication skills.
- Ability to quickly integrate into a fast-paced, high-performing dealership.
- Highly organized, detail-oriented, and accountable.
- Proven ability to coach and develop others using performance metrics.
- Experience managing high lead volume in an automotive dealership.
- Proficiency with VinSolutions, CarWars, Foureyes, vAuto, and dealership reporting tools is preferred.
Our ideal candidate isn't just a BDC manager—they're someone who can improve the overall health of our sales process by monitoring lead conversion, CRM compliance, customer retention, and Service-to-Sales performance while helping the sales team continuously improve.
## What We Offer:
## Competitive pay
- Medical, Dental, and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Total Rewards
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs