Senior Manager, Consumer Insights at Fairlife — Chicago, IL

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition planTM, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:

The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer for the enterprise. As the key contact for the brand and commercial teams, this role is responsible for translating data into insights that ultimately shapes brand and go-to-market strategy. The ideal candidate is an analytically savvy and skilled presenter who is proactive and thrives in fast-paced, entrepreneurial environments. This position is a great opportunity to join a fast-growing brand and those seeking exposure to a variety of business needs and functions.

responsibilities

• Proven project management skills to execute custom research projects, owning every step of the process from internal briefing to external vendor partnership to recommendation framing
• Own the co-creation of a comprehensive learning agenda with brand team to ensure research investment aligns with strategic objectives
• Advanced skills in multi-method research design (qual and quant)
• Comfortable piloting emerging research capabilities/methodologies (e.g., AI-enabled)
• Support day-to-day business needs for performance monitoring, including:
• Become the SME on data analytics for both POS and Panel data
• Partner closely w/ vendor to deliver effective Brand Health Tracker results
• Gather, analyze, and interpret marketplace trends and customer data for marketing and product development strategies/plans
• Partner and influence cross-functional teams, including brand marketing and category commercial, by providing end-to-end insights that support key business initiatives
• Provide category insights that supports fact-based content for customer sell-in’s

skills/qualifications required:

• Bachelor’s Degree in Marketing, Market Research, or related field
• 5-10 years experience, preferably in food and beverage industry
• Extensive experience leading custom qualitative and quantitative research
• Excellent analytical skills and experience with POS and consumer panel data strongly preferred (e.g., Nielsen/Circana, Numerator)
• Strong familiarity with analysis and presentation tools (e.g., Excel, Powerpoint, Power BI)
• Ability to leverage multiple resources (primary and secondary) to craft actionable storytelling