Go-to-Market & Industry Marketing Manager at Accuweather — Remote

AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth.

The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market.

KEY RESPONSIBILITIES

Industry Go-to-Market Execution

• Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets.
• Develop and maintain industry messaging, value propositions, customer stories, and sales collateral.
• Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets.
• Support industry-specific product launches and commercialization initiatives.

Customer & Market Intelligence

• Conduct customer interviews, market research, and competitive analysis to support go-to-market planning.
• Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning.
• Translate market insights into messaging, campaign recommendations, and customer-facing content.
• Maintain industry personas, use cases, and supporting documentation.

Sales Enablement

• Develop sales plays, battle cards, presentations, customer proof points, and enablement materials.
• Partner with Sales and Business Development to support strategic account planning and executive meetings.
• Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs.
• Support development of case studies, testimonials, and industry-specific success stories.

Campaign & Program Execution

• Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives.
• Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns.
• Coordinate cross-functional activities supporting strategic growth initiatives.
• Support AI-assisted marketing workflows and identify opportunities to improve campaign execution through automation.

Cross-Functional Collaboration