Vice President, Agency Distribution-Integrity Annuities at Integrity Marketing Group — Urbandale, IA

The Vice President, Agency Distribution is a senior executive responsible for leading, architecting and scaling the Integrity Annuities (IA) Agency Distribution platform. This leader will recruit, develop, and optimize high-caliber independent agencies, driving premium growth and strategic expansion across the Integrity ecosystem. The Vice President will define and execute go-to-market strategies, strengthen carrier partnerships, and elevate IA’s value proposition as an enterprise infrastructure partner. This is a transformative, builder role focused on platform growth—not a maintenance or regional wholesaling position.

## Strategic Initiatives

Strategic initiatives comprise the high-level direction and multi-year planning essential to positioning Integrity Annuities as a market leader. The Vice President will be responsible for:

• Defining and executing a multi-year distribution growth strategy to expand Integrity Annuities’ (IA) market footprint
• Positioning IA as a value-add, enterprise-level partner in the annuities marketplace
• Aligning distribution strategies with broader Integrity Annuities objectives and growth targets
• Refining and articulating IA’s differentiated platform offering—including technology, operations, compliance, data, training, and carrier access—to elevate brand perception from “aggregation” to “enterprise distribution partner”
• Forging and strengthening executive-level relationships with key carrier partners to drive product alignment, compensation structures, and strategic initiatives
• Serving as an executive ambassador at industry events, elevating IA’s profile and forging strategic external partnerships

## Operational Execution

Operational execution focuses on translating strategic vision into measurable results by managing teams, processes, and day-to-day performance. The Vice President will:

• Recruit, onboard, and develop high-caliber independent agencies aligned to IA’s enterprise support model
• Design and implement agency segmentation strategies for enterprise, growth, and emerging partners
• Drive adoption of IA’s infrastructure and centralized services to increase agency retention and wallet share
• Lead and mentor enterprise relationship managers, fostering a high-performance, accountable culture
• Establish and monitor KPIs for premium growth, agency retention, expansion, and cross-sell opportunities
• Partner with Operations, Compliance, Marketing, and Technology to ensure seamless delivery of platform capabilities and support for growth objectives
• Advocate for sales priorities in enterprise-wide roadmap planning, ensuring recruiting commitments align with operational capacity

## Success Metrics

Success in this role will be measured by clear, actionable targets:

• Achieve year-over-year organic net premium growth
• Recruit a minimum of five new high-quality agencies annually, each meeting defined size, profitability, and strategic fit criteria
• Maintain agency retention rate annually
• Increase cross-platform adoption of technology tools and centralized services by x% year-over-year
• Deliver measurable EBITDA contribution from distribution growth, aligned with annual enterprise targets

## Required Skills & Qualifications

• Bachelor’s degree in business, insurance, marketing, or a related field
• 15+ years of leadership experience in annuity or life distribution
• Demonstrated success leading large independent agency or IMO distribution networks
• Proven track record in recruiting and scaling enterprise-level agencies
• Established, credible relationships with key carrier partners
• Experience navigating multi-entity, complex environments preferred
• Strong financial acumen; deep knowledge of spread economics and EIATDA drivers
• Proficiency with CRM systems (e.g., Salesforce) and sales engagement platforms
• Ability to travel as needed for strategic relationship development and industry representation

## Leadership Traits

• Strategic thinker with a vision for building distribution as critical enterprise infrastructure
• Builder and recruiter of elite sales and agency talent
• Resilient and comfortable navigating ambiguity and organizational transformation
• Disciplined, data-driven, and results-oriented
• High executive presence with carriers, partners, and large agencies
• Collaborative, with an alignment mindset across the Integrity ecosystem

About Integrity