Event Sales Director at Topgolf Payroll Services — Nashville, TN
Full job description
ABOUT TOPGOLF
WHAT WE’RE SEEKING
Are you the kind of seller who builds a book of business as naturally as you build relationships? Do you thrive on owning the full sales cycle; from first call to signed contract, while keeping the details tight and the guest experience exceptional? Are you ready to lead a team while staying close to the deals that move the needle?
We're looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts and execute with precision for their venue. This role isn't just about hitting a number. It's about building something repeatable and raising the standard.
If you're ready to own your venue, develop your team, and drive revenue that matters, this is where you do it.
THE ROLE
The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.
WHAT YOU WILL DO
Own Your Book of Business
Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development
Build and expand client relationships by identifying upsell opportunities and driving repeat business
Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
Maximize lifetime value by growing and retaining your top accounts
Execute with Precision
Facilitate BEO meetings to ensure accurate event details and seamless execution
Ensure event readiness by managing packets, payments, and key operational details
Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
Lead & Develop the Sales Team
Lead and develop the venue's sales team through regular, in-person coaching and performance management
Optimize workflow and drive accountability within the sales team function to support venue-level sales efficiency
Create clarity around expectations and invest in your team's growth and development
Stay Aligned with Sales Leadership
Maintain alignment with the General Manager and cross-functional teams (Ops, Dept Heads) through regular 1:1s, huddles, and sales meetings
Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
Bring solutions-first thinking to every conversation and escalation
CORE COMPETENCIES FOR SUCCESS
Pushes the venue sales team to achieve revenue targets through consistent performance and accountability
Drives a track record of success through personal selling, team coaching, and pipeline oversight
Fosters a sense of urgency for reaching goals and meeting deadlines at the venue level
Leads the team to persist and maintain performance standards even during high-volume or challenging periods
Strategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies.
Clarifies the venue's sales strategy and ensures the team's efforts are prioritized to support it
Creates plans that leverage market trends, competitive data, and account insights to drive growth
Thinks beyond the day-to-day, balancing long-term account strategy with immediate pipeline execution
Leads the team to pursue possibilities that will create sustainable revenue and client retention
Holds the team accountable for delivering a best-in-class guest experience at every stage of the event lifecycle
Gathers customer satisfaction input and uses it to identify service gaps and improvement opportunities
Independently anticipates and meets emerging client needs before they become issues
Aligns event execution and business processes to deliver on client expectations consistently
Accepts responsibility for venue sales performance and acts decisively to drive improvement
Holds self and team accountable for pipeline accuracy, BEO reviews, and revenue targets
Monitors key metrics and milestones to chart progress and adjusts approach when results lag
Follows through on commitments to the team, clients, and venue leadership
Develops sales team through regular coaching, performance management, and workflow optimization
Communicates clear goals, roles, and expectations to the team
Ensures the team has the right skills and leverages individual strengths to drive sales efficiency
Rewards team efforts and create a culture of accountability, ownership, and continuous improvement
QUALIFICATIONS
5+ years of progressive sales leadership experience, including leadership of direct reports
Bachelor's degree required (master's degree preferred); equivalent years of relevant experience will be considered
3-5+ years of professional-level communication, time management, and organizational skills
3-5+ years of progressive, relevant experience within the hospitality industry
Strong computer skills, particularly with Excel, Word, and Delphi or similar sales software
PHYSICAL REQUIREMENTS
- Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
- Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
- Ability to occasionally lift, carry, and/or move up to 25 pounds
- Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
- Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
- Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence