Strategic Planning Associate – Upstream Marketing, Pelvic Health (Onsite) — Minneapolis, MN

# A Day in the Life

Careers that Change Lives

Our Pelvic Health operating unit advances care for bladder and bowel control conditions through restorative, minimally invasive neuromodulation therapies. By modulating sacral and peripheral nerves, we deliver personalized, programmable solutions backed by strong clinical evidence to help restore function and improve quality of life. Check us out on LinkedIn: Medtronic Pelvic Health

We are hiring a driven, enthusiastic, and global-minded Strategic Planning Associate to work in a fast-paced Upstream Marketing Team. This role will be focused on supporting the assessment, analysis, and execution of marketing priorities and strategic planning across the Pelvic Health (PH) product portfolio. This role will report to the Senior Manager of Global Strategy, Growth, and Portfolio Development.

You will collaborate with a team of upstream marketers and global cross functional partners to identify and quantify internal and external strategic signals that could affect organization growth and profitability. In this role, you will help shape, track and support the PH Operating Unit (OU) strategic growth goals, analyze the direct and adjacent competition, monitor the external environment for business opportunities and deliver clear and succinct analyses which support recommendations to implement strategic and operational plans. In this role, you will develop and maintain strong relationships with partners in global sales and marketing, health economics & reimbursement, finance, as well as other cross-functional experts across the Pelvic Health portfolio. This role will be highly visible to Pelvic Health Marketing leadership and will be based in Minneapolis, Minnesota.

• Conducting analysis to identify and quantify headwinds and tailwinds impacting the urology and gynecology business landscape and determining how these forces could impact Medtronic’s business interests.
• Quantifying the impact of Medtronic marketing activities (inclusive of commercial campaigns and medical education) to calculate metrics such as return on investment and using those metrics to make recommendations for future marketing activities.
• Preparing presentations and supporting materials to align Pelvic Health marketing leaders with the marketing strategy, supporting core team phase reviews, and the annual PH strategic planning process.
• Building deep expertise in current and adjacent disease states relevant to male and female pelvic health as well as therapies related to the Pelvic Health Operating Unit’s core technologies.
• Understanding the direct and indirect competitive landscape which may include accessing the threat of newly generated clinical evidence data, recent technological advancements, and changing market dynamics which could impact the PH performance and growth.
• Generating opportunity assessments for business development activities.
• Identifying areas for operational excellence and process improvement within the PH marketing team to drive efficiency and consistency.
• Analyzing and summarizing key customer needs through: Voice of Customer (VOC) and Voice of Business (VOB) research which may include passive engagement with current and potential customers, and internal stakeholders via advisory boards, industry conferences, one-on-one engagements, and third-party market research.
• Developing relationships with internal sales personnel to understand their perspectives, their needs and their ideas to inform PH strategy and program requirements.
• Ability to travel up to 10% of time

Must Have: Minimum Requirements

• Bachelor's Degree
• Minimum of 2 years of relevant experience, or advanced degree with 0 years of experience.

Nice to Have

• Strong analytical and quantitative capabilities including proficiency with Microsoft Excel, Power BI and other quant-based systems.
• Bachelor’s degree in Marketing, Business Administration, Economics, Health Care Management, Finance or a related field; Master’s in Business Administration or Master’s in Health Administration is a plus.
• Experience in consulting, medical device or healthcare adjacent industry.
• Leadership or project management experience and ability to work with cross-functional teams.
• Strategy and business development experience including portfolio and product planning.
• Experience interfacing with health care providers both individually and in working group settings.

Physical Job Requirements

U.S. Work Authorization & Sponsorship

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# Benefits & Compensation

Salary ranges for U.S (excl. PR) locations (USD):$80,000.00 - $120,000.00