Channel Developer, Off-Premise at Enthuse-Marketing — Waukegan, IL
Full job description
Must be based within a 30-minute commuting distance of the designated market.
The Channel Developer Off-Premise is responsible for driving commercial performance across a territory of off-premise accounts for a large portfolio of spirit brands using strategic business solutions and hospitality industry expertise.
Reporting to the Field Performance Manager, the Channel Developer, Off-Premise will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers in turn building a long-term relationship for the portfolio.
Core Responsibilities/Activities:
- Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
- Customer Engagement. Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
- Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data
- Consumer Strategy. Gain insight to consumer trends to inform customer engagement sessions
- Identify merchandising opportunities by understanding portfolio priorities
- Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
- Budget and expense management
- All reporting responsibilities
- Tracking and management of performance data using agency-appointed platforms
- Participation in all internal training initiatives
- Point of Sale, asset and warehouse management
- Brand, market, competitive and customer insight curation
- Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
- Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
What Success Looks Like:
- Commercial growth (exceeding goals) within territory
- Delivery of program activities
- Positive 360o feedback from manager, market team and client partners
- Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
- Increasing brand and category knowledge
- Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
- Minimum 3 years of experience in the bev-alc industry
- Distributor or broker experience is a plus
- Growing network of industry professionals in market
- Knowledge of liquor laws, regulations, and rules
- Interest in growing knowledge in spirits history/production and cocktail culture
- Excellent written and verbal communication skills
- Persuasive selling and negotiation skills are required to develop and maintain strong relationships
- Ability to tailor communications for a variety of on-premise environments
- Deep understanding of market and industry trends
- Strong budget management skills
- Ability to work remotely
- Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
- Must have access to reliable transportation to travel to and from accounts
- Desire for mentorship and willingness to contribute to team culture
- Bilingual (English and Spanish-speaking) a plus
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards
The base compensation range for this job classification is between $60,000.00-$72,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.