Director, Social Media (Pharma Agency) at Avalere Health — New York, NY

About Avalere Health

The Director, Social Media will lead the development of cross-platform social strategy across patient and HCP audiences, helping establish social as a strategic capability within Avalere Health. This role will be responsible for identifying platform opportunities, evaluating audience engagement trends, shaping innovative social recommendations, and partnering closely with internal teams, clients, and external partners to build integrated organic and paid social approaches.

This individual will serve as Avalere’s subject matter expert on social engagement, advising both internal stakeholders and clients on evolving platform behaviors, emerging content formats, influencer opportunities, and social-first campaign thinking. The role will also lead the recruitment, evaluation, and management of key opinion leaders (KOLs), digital opinion leaders (DOLs), patient ambassadors, and other relevant social voices to strengthen brand engagement strategies. The role requires a balance of strategic leadership, client-facing communication, hands-on planning, and cross-functional collaboration.