Principal Associate, Market Research at Capital_One — Chicago, IL

Principal Associate, Market Research

Principal Associate, Market Research

Capital One is seeking a Principal Associate to join our Brand Insights team. In this role you will provide consumer insights that inform marketing, advertising, and brand building strategies. The ideal candidate will have a proven track record of designing, managing, and presenting primary research, including brand health tracking, creative testing, in-market ad performance, and ad-hoc custom research.

What you’ll do

• Lead the design and execution of market research projects, deciding on appropriate research methodologies, drafting research briefs, leading all project logistics and coordination with internal and external partners/vendors
• Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action
• Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies
• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
• Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
• Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches

Who you are

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn
• You’re flexible and not afraid of change—in fact you welcome the challenge
• You share your point of view, but seek out what might be missing and listen
• You have big ideas and know the best ones are driven by proof, persistence and patience
• You’re a storyteller. You simplify the complex and compel your audience to act
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you
• You care—about the work, your team and the customers you serve

This role requires 10% travel within the North American Region

Basic Qualifications

• Bachelor’s Degree or military experience
• At least 4 years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies

Preferred Qualifications

• 6+ years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies
• Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing, ideally in the financial services industry
• Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)

McLean, VA: $120,800 - $137,900 for Principal Associate, Market Research

Richmond, VA: $109,900 - $125,400 for Principal Associate, Market Research

New York, NY: $131,800 - $150,500 for Principal Associate, Market Research

Chicago, IL: $109,900 - $125,400 for Principal Associate, Market Research