Social Media Manager Salary Guide
National median: $72,830/yr · Range: $55,350–$91,765 · Source: BLS OEWS May 2024
Last updated: 2026-04-22
National Social Media Manager Salary Overview
Data: BLS Occupational Employment & Wage Statistics, May 2024 OEWS. O*NET code: 27-3031.00.
Social Media Manager Salary by City — Top 20 Metros
| Metro Area | 25th Pct | Median | 75th Pct |
|---|---|---|---|
| San Francisco, CA | $83,555 | $108,185 | $135,975 |
| San Jose, CA | $80,618 | $103,339 | $131,847 |
| New York, NY | $75,353 | $95,952 | $117,718 |
| Los Angeles, CA | $71,839 | $95,480 | $116,299 |
| Seattle, WA | $70,151 | $92,146 | $115,447 |
| San Diego, CA | $69,265 | $90,522 | $111,919 |
| Chicago, IL | $62,982 | $81,612 | $97,891 |
| Denver, CO | $61,495 | $81,365 | $97,078 |
| Philadelphia, PA | $58,064 | $80,547 | $102,372 |
| Austin, TX | $61,032 | $78,232 | $97,990 |
| Nashville, TN | $60,234 | $76,393 | $93,435 |
| Columbus, OH | $57,352 | $73,183 | $89,846 |
| Fort Worth, TX | $52,784 | $72,498 | $91,401 |
| Jacksonville, FL | $55,682 | $71,944 | $87,277 |
| Phoenix, AZ | $52,769 | $71,063 | $87,702 |
| Dallas, TX | $51,343 | $70,932 | $84,360 |
| Indianapolis, IN | $51,349 | $70,587 | $88,364 |
| Charlotte, NC | $52,125 | $70,136 | $83,823 |
| Houston, TX | $51,144 | $68,282 | $85,890 |
| San Antonio, TX | $51,186 | $66,383 | $78,546 |
Source: BLS OEWS May 2024 estimates. Click any city for detailed local salary data.
Social Media Manager Salary by Experience Level
| Level | Typical Salary | Years of Experience |
|---|---|---|
| Entry-level Social Media Manager | $52,437 | 0–2 years |
| Mid-level Social Media Manager | $67,003 | 3–5 years |
| Senior Social Media Manager | $85,939 | 5–8 years |
| Staff / Lead Social Media Manager | $103,418 | 8–12 years |
| Principal / Director | $122,354 | 12+ years |
Career path estimates derived from BLS OEWS May 2024 national benchmarks. Actual salaries vary by company, location, and skills.
Skills That Raise Social Media Manager Salary
Professionals with these skills typically earn 15–35% above the median:
- Advanced certification
- Leadership experience
- Domain specialization
- Data fluency
- Cross-functional collaboration
- Enterprise experience
How to Negotiate a Social Media Manager Offer
The most effective salary negotiation for Social Media Manager roles follows three steps:
- Anchor with data. Quote BLS OEWS median ($72,830) and top-metro benchmarks as your reference point. Numbers beat feelings.
- Frame with ROI. Describe a specific project outcome in dollar terms: "I reduced churn by 8%, which retained $2M ARR." This turns the conversation from cost to investment.
- Negotiate total comp. If base is firm, ask about sign-on bonus, equity refresh, additional PTO, or a 6-month review. Employers have more flexibility in these buckets.
Social Media Manager Salary by City — All Locations
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