Sales Associate - Treasure Coast Harley-Davidson at Sonic Automotive — Stuart, FL

The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Duties and Responsibilities:

• Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
• Determine each customer’s vehicle needs by asking questions and listening.
• Demonstrate vehicles (includes test drives).
• Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
• Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
• Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
• Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
• Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
• Attend sales meetings and training offered by the dealership and the manufacturer.
• Maintain a prospect development system.
• Maintain an owner follow-up system that encourages repeat and referral business.
• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
• Understand the terminology of the automobile business and keep abreast of technological changes in the product.
• Know and understand equity and values and be able to explain depreciation to the customer.
• Know and understand the federal, state, and local laws which govern retail auto sales.
• Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
• Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Perks & Benefits:

• Medical, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off, Increases with Tenure
• Closed on Thanksgiving & Christmas
• Employee Pricing on Vehicles, Parts & Service
• Free & Discounted Gym Memberships
• Travel Discounts on Hotels, Flights & Rentals
• Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.