Paid Search Coordinator at Hardrockdigital — Remote

What are we building?

What’s the position?

We are seeking a results-driven Paid Search coordinator to assist our search marketing team to execute paid search strategy across web and mobile app ecosystems. This role requires hands-on work in Apple Search Ads (ASA), Google Ads (including App Campaigns), and Microsoft Bing Ads. You will develop a track record of driving efficient customer acquisition through paid search channels. You will have strong analytical capabilities and preferably comes from a real money gaming or app marketing background.

Key Responsibilities

Apple Search Ads (ASA) Campaign Management

• Conduct advanced keyword research, competitive analysis, and audience targeting optimization
• Assisting in managing campaign budgets, bids, and performance optimization to achieve target KPIs alongside Managers
• Implement and test Custom Product Pages (CPPs) to maximize conversion rates
• Analyze ASA performance data and provide actionable insights for continuous improvement
• Stay current with Apple Search Ads platform updates, features, and best practices

Google Ads & App Campaigns (Formerly UAC) & Bing Ads

• Build, launch, and optimize Google Ads search campaigns for both web and mobile app objectives
• Develop and execute Bing Ads search campaigns to complement Google search strategy
• Design and manage App Campaigns for app install and optimize to in-app performance goals
• Implement advanced bidding strategies and creative optimization
• Coordinate search efforts with other Google campaign types (Performance Max, Demand Gen, and YouTube Reserve)
• Optimize campaigns based on Acquisition Goals and company KPIs

Cross-Platform Campaign Execution

• Launch integrated paid search campaigns across web and mobile app funnels
• Implement cohesive keyword strategies that align across all search platforms dictated by Managers
• Optimize campaigns based on full-funnel performance metrics
• Reaching monthly spend goal or monthly KPI target based on seasonality

Analytics & Performance Optimization

• Monitor mobile attribution and in-app events through AppsFlyer
• Execute regular A/B testing of ad copy, landing pages, CPPS (Custom Product Pages) and bidding strategies
• Provide regular performance reports with actionable insights and recommendations

Budget Management & Forecasting

• Monitor pacing and adjust spend to maximize efficiency and hit targets
• Provide ROI analysis and cost-benefit assessments for budget decisions