Sr Manager, Apparel, Accessories & Footwear Licensing at Mattel — El Segundo, CA

The Opportunity:

• Lead licensing strategy and business development across Apparel, Accessories, Footwear, and strategic collaborations to expand Mattel's brands, audience, and revenue
• identify, pitch, secure, and execute licensing programs across Fashion and adjacent categories, as relevant
• Build and manage high-impact licensing partnerships and collaborations from prospecting through execution

What Your Impact Will Be:

• Lead and develop a high-performing team while fostering a collaborative, inclusive, and growth-oriented culture
• Develop multi-year growth strategies that achieve short- and long-term revenue objectives across brands and categories
• Identify whitespace opportunities and develop strategic partnerships through compelling pitches, deal negotiations, and innovative licensing programs
• Partner with Retail Development to expand distribution opportunities while leveraging consumer, retail, and marketplace insights to identify emerging trends and growth opportunities
• Lead cross-functional execution with Franchise, Creative, Retail Development, Marketing, Legal, Finance, and Licensees to deliver successful product launches and marketing programs
• Analyze and summarize licensee forecasts by identifying change drivers, explaining material variances, and highlighting risks and growth opportunities
• Partner with regional teams to align global strategy, scale successful programs, and manage market exclusivity
• Build strong relationships with other key business units to accelerate program execution and unlock new business opportunities

What We’re Looking For

• 10+ years experience in licensing and/or franchise management
• Deep expertise across apparel, accessories, footwear, and the broader licensing landscape
• Proven success negotiating licensing agreements with strong knowledge of contracts, royalties, and intellectual property rights
• Strong analytical/category research and assessment skills
• Proven team management and leadership skills
• Collaborative, solutions-oriented leadership style
• Excellent presentation, interpersonal, verbal, and written communication skills
• Demonstrated ability to prioritize multiple complex initiatives in a fast-paced environment
• A passion for storytelling, brands and the power of play
• Demonstrates curiosity, continuous learning, and a growth mindset
• In-office presence following Mattel’s current policy
• MBA preferred but not required

How We Work:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Videos to watch:

The Culture at Mattel

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