VIP Reactivation Associate at Hardrockdigital — Atlantic City, NJ

What are we building?

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We’re looking for a VIP Reactivation Associate, an entry-level role designed for someone eager to grow in customer engagement, VIP services, and revenue-focused account management. We are building a team focused on delivering exceptional digital experiences and maximizing customer lifetime value through engagement, retention, and VIP reactivation.

Our goal is to understand customer behavior, identify missed opportunities, and re-engage inactive and lapsed high-value players in meaningful ways. Every interaction matters, and we are committed to rebuilding relationships that drive long-term loyalty and revenue.

You will support the reactivation of dormant and at-risk VIP players by assisting with outreach, data analysis, and campaign execution. This role suits someone who is highly motivated, detail-oriented, and excited to build relationships while learning how to manage high-value accounts.

You will work closely with senior team members while gradually taking ownership of a portfolio of VIP accounts.

Key Responsibilities

VIP Reactivation Support

• Assist in identifying and segmenting inactive or at-risk VIP customers
• Support execution of reactivation campaigns (email, SMS, calls, offers)
• Conduct outreach to re-engage players through personalized communication
• Follow up consistently with inactive customers to drive reactivation

Customer Engagement

• Build relationships with VIP players through professional, high-quality interactions
• Deliver a positive, personalized experience aligned with VIP service standards
• Support senior team members in managing VIP accounts and interactions
• Learn how to identify customer needs, preferences, and behaviors

Data & Insights

• Analyze basic customer activity and engagement trends
• Maintain accurate and detailed records in CRM systems
• Track outreach efforts and campaign performance
• Support reporting on reactivation metrics and results

Cross-Team Collaboration

• Work with marketing and customer success teams on campaigns and promotions
• Assist in executing targeted offers and incentives for reactivation
• Provide feedback on customer behavior and engagement trends

Operational Support

• Ensure all customer interactions are documented accurately in CRM tools
• Support account planning and campaign coordination
• Assist with special projects related to VIP growth and retention
• Learn and adhere to compliance and regulatory requirements