Growth Marketing Manager- Rapid Genomics Genotyping Solutions at LGC Group — Alexandria, MN

Role Overview

We are seeking a proactive, agile, and commercially minded Growth Marketing Manager to support and execute marketing campaigns across our core genotyping solutions portfolio with a focus on demand generation. This includes DNA extraction, PCR, genotyping, next generation sequencing products and services

Reporting to the Associate Director of Growth Marketing,, you will be responsible for developing and delivering integrated marketing campaigns that attract new customers and expand existing relationships through cross-sell, upsell, and account-based marketing (ABM) strategies. With ownership over your campaigns and exposure to a broad range of stakeholders and product lines, you’ll need to be comfortable managing multiple priorities and shifting focus quickly based on business needs and impact potential.

A growth mindset, strong communication skills, and a solution-oriented approach are essential to thrive in this fast-paced and evolving role.

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services
• Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
• Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team.
• Support high-impact product launches with tailored go-to-market campaigns, working in close collaboration with Product Management and Commercial teams.
• Planning and organisation of tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure seamless execution. Attending at least one to two events per calendar year.
• Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
• Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully aligned with business priorities.
• Apply a test-and-learn mindset to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights.
• Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
• Collaborate with distribution teams to support growth within indirect channels, ensuring alignment on messaging, targeting and campaign strategy.
• Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging.
• Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies.
• Clearly communicate marketing plans, priorities, and campaign outcomes to internal stakeholders through regular updates, dashboards and presentations - ensuring alignment, transparency, and shared accountability across teams.
• Create high-quality content including application notes, case studies, sales enablement tools, and campaign assets aligned to partner and customer needs.
• Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve impact.
• Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency.
• Contribute to the continuous improvement of marketing processes, systems, and best practices across the wider team.
• Build strong cross-functional relationships and act as a strategic marketing partner to internal stakeholders.

Key Requirements

• Experience in B2B marketing, preferably in the agrigenomics, life sciences, diagnostics, or healthcare technology sectors.
• Exposure to campaign planning and execution, with a clear understanding of demand generation, lead nurturing, and sales enablement.
• Comfortable working across a broad product portfolio and managing multiple projects simultaneously.
• Excellent prioritisation skills with the ability to assess urgency vs. impact and act accordingly.
• Strong collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams.
• Growth mindset with a proactive, solution-focused approach and a desire to continuously improve.
• Experience using marketing automation and CRM platforms (e.g. HubSpot, MCAE, Salesforce) and project management system (Asana).
• Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
• Self-starter who thrives in a fast-paced, dynamic environment and can work independently while staying aligned to team objectives.
• Fluent in English; additional languages a plus.
• East Coast US-based, with occasional travel for internal team meetings or external events.

ABOUT LGC:

LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality, and range.

OUR VALUES

• PASSION
• CURIOSITY
• INTEGRITY
• BRILLIANCE
• RESPECT

EQUAL OPPORTUNITIES

#scienceforasaferworld