Senior Copywriter, AI & Category Narrative at Assured — Remote

We are looking for a Senior Copywriter, AI & Category Narrative – a writer who is genuinely expert in AI and can make agentic AI, frontier models, and LLM-powered systems legible, credible, and compelling to the people who run claims at the largest US carriers. Assured sells to the top P&C carriers that own roughly 98% of the nation's claims volume. The capability and the proof are real; the writing that carries it to the market is the multiplier. You are the hands-on maker of that writing.

This is a craft-and-substance role that complements our Content Strategist: the strategist sets the plan and the calendar; you go deep on the subject matter and write the words. You will turn complex technical capability – how agents reason, what "agentic" actually means in a claims workflow, where frontier models help and where they don't – into thought leadership, explainers, web and product copy, social, and the ghostwritten point of view that builds our category. You write for a skeptical, senior, regulated audience, and you earn their trust because you understand what you're writing about.

You will partner with the Content Strategist, the CEO/founder, and the rest of the Marketing organization, and operate inside carrier compliance norms on everything that leaves the building. If you want to write at the frontier of AI for a category that is being defined in real time – not summarize it from the outside – this is your seat.

What You'll Do... 🧠 Be the expert writer on AI – Write authoritatively about frontier AI, models, and LLM-powered systems for enterprise – copy that holds up with technical readers (i.e. CIOs and CAIOs) and lands with claims executives who are not. 📰 Carry the category narrative – Translate Assured's "frontier AI for claims" point of view into thought leadership, bylines, explainers, and long-form pieces that the market, press, and analysts come to recognize as ours. 🌐 Write across every surface – Produce web and landing copy, product and feature narratives, social posts, newsletters, and sales-supporting content – in one consistent, credible voice. 🎙️ Ghostwrite the point of view – Partner on the CEO and founder voice – drafting POV, op-eds, posts, and talk tracks that make Justin a leading voice in insurance AI. 🔍 Make the complex clear – Sit with the product, and PMM teams, understand the capability deeply, and turn it into language that is precise, vivid, and free of hype. 🤝 Complement the Content Strategist – Take the strategy and calendar and make it real on the page – owning drafts end to end, from brief to publish-ready copy. 📝 Own the blog – Write and ship a steady stream of blog posts and articles that turn our AI point of view into search-visible, shareable content and build Assured's organic authority in the category. 🎯 Raise the bar on quality – Set and hold a high editorial standard for accuracy, voice, and clarity across everything the team ships. ⚖️ Keep it compliant – Write inside carrier anti-bribery and compliance norms, and check claims and substantiation before anything goes out.

What You Bring... 📚 5–8+ years as a copywriter or content writer (senior IC to lead level), with a portfolio of published work you wrote yourself. 🤖 Genuine subject-matter command of AI – agentic AI, frontier models, and LLMs for enterprise – demonstrated through writing that technical readers respect. 🏢 A track record of writing for B2B, enterprise, or technical audiences and making complex capability clear and persuasive. 🎨 Exceptional writing range: thought leadership and long-form, plus crisp web, product, and social copy in a single coherent voice. 🔬 Comfort going deep with product and engineering to learn a hard subject, and the judgment to write about it without hype. ✍️ An individual maker who wants to write – not manage a team or run an agency;

🌴 Based on the U.S. West Coast. 🏦 Insurance, fintech, or another regulated/enterprise domain a plus; if not, genuine enthusiasm to learn the claims world fast. 🚀 Experience writing inside an early-stage or high-growth startup at a stage similar to Assured's – comfortable with ambiguity, fast iteration, and building from scratch. 💎 High ownership and low ego – you do the thinking and the writing, and you sweat every word.

Benefits

👶 Family Leave: Maternity & paternity