Manager, Mainstreet Marketing Claims (Hybrid) at Capital_One — New York, NY

Manager, Mainstreet Marketing Claims (Hybrid)

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Manager to own marketing operations strategy for card & application claims. This individual will lead transforming how marketing claims are managed, adopting the latest tools and platforms to minimize risk and enable self service. This role will be responsible for influencing the destination state of claims management technology to drive maximum value for the business. The marketer will be a member of the Mainstreet Product Marketing team which is responsible for managing the product positioning for credit cards & application experiences, developing acquisition journeys to help customers find the right product for their lifestyle.

In this role, you will have the opportunity to take your marketing, leadership and strategy skills to the next level.

• Champion claims library platform, developing processes to enable adoption of the tool across Mainstreet
• Partner with legal and business teams to ensure claim documentation, substantiations are thorough and current
• Represent the business’ interests in evolving claim legal guidance, building out claim risk rubrics to enable experimentation
• Provide channels claim recommendations and consult on claim executions
• Serve as an escalation point, guiding the business through claim pull downs and changes
• Partner with Product team to automate manual functions, such as auditing marketing claims across channels and notifying partners of claim changes
• Leverage documented legal and business guidance to enable claim iteration at scale
• Solve for claim performance tracking, building a centralized feedback loop to inform future claim development

The ideal candidate:

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
• Has experience working with colleagues at varying levels, including senior leadership
• Possess a sophisticated understanding of full funnel marketing tactics
• Can operate in white space with limited support and contribute to the agenda
• Is naturally curious, always seeking to know the why behind the why
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity

Basic Qualifications:

• Bachelor’s Degree or Military Experience
• At least 5 years of experience in product marketing or multi-channel digital marketing
• At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• At least 3 years of experience working with marketing tech platforms, including content management platforms

Preferred Qualifications:

• Masters degree in Marketing, Business or Communications
• At least 3 years of experience in marketing for financial services or another highly regulated industry
• At least 3 years of experience managing marketing intent, partnering with insights and channel teams to develop marketing strategies

McLean, VA: $151,900 - $173,400 for Manager, Marketing

New York, NY: $165,700 - $189,200 for Manager, Marketing

Richmond, VA: $138,100 - $157,700 for Manager, Marketing