Senior Marketing Specialist, CP & ESG Corporate Tax at CCH Incorporated — USA - Kennesaw, GA

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Demand and Conversion Marketing Pro

Summary

In this high-impact role, apply and grow both your strategic and tactical capabilities to exceed marketing, sales, and revenue goals. You will drive multi-channel acquisition, customer expansion and key partner marketing plans for our corporate tax products and services.

You will secure and engage ICP-aligned target companies and buyers, collaborating with Sales, Marketing and Partner teams to bridge the lead-to-closed/won process. You will: develop and execute innovative marketing programs and events that drive demand and partner commitment; spearhead outbound activities that expand market share; architect an effective, end-to-end content strategy; serve as a best-practice advisor and change agent; and establish, measure and interpret KPIs.

The impact you will own

• Market and customer understanding: Using available first- and third-party data, deepen understanding of competitive marketing motions, alongside scaling effective marketing tactics, innovations and creative. Translate insights into action.
• Customer acquisition: Collaborate with Product Marketing, Sales, Business Analysts and others to align with the go-to-market strategy; own development of demand and partner co-marketing plans; execute and oversee execution of associated deliverables including thematic expansion across channels and formats, pipeline phasing and actuals; and iteration of plans as appropriate. Lead segment and industry plays through Account Based intent and engagement. Support launches, customer adoption of new offerings and expanding customer share-of-wallet.
• Event excellence: Plan and execute events, webcasts, virtual panels, podcasts delivered via Marketing, internal cross-function teams/experts and/or customers/partners. Validate efficacy of leads-to-closed/won processes and measurement; improve as needed.
• Content and assets: Create, localize and/or customize based on audience, segment, purpose and inclusive of discoverability enablement. Will include content for third-party/event speaking engagements, video, social and more.
• ROI
• Other marketing projects and activities as assigned

Success metrics

• ICP MQL % — Share of MQLs sourced within ICP
• ICP MQL → QSO conversion — Velocity, quality and value of marketing-sourced pipeline
• Account-based engagement - % of target companies engaged; total volume of engaged records
• Account-based pipeline - % of pipeline (volume/value) from target accounts
• Use Salesforce reporting to monitor and optimize KPIs, tying insights to tactical adjustments in segments, plays, channels, and content.

Key success factors

• Motivated by team success; elevate cross-functional outcomes
• Experienced in leading virtual teams
• Outstanding communicator with storytelling skills
• Comfortable giving and receiving feedback; grow through wins and lessons
• Exhibit ownership and use data to optimize plans
• Turn insights into action—quickly and measurably
• Entrepreneurial, resourceful, and creative; motivated by challenges
• Strong attention to detail; design-aware and copy-precise
• Passionate collaborator with proven ability to execute cross-functionally

Qualifications

• 7+ years SaaS demand marketing experience supporting complex enterprise sales
• Track record of success with ABM, partner marketing and events
• 3+ years hands-on development of marketing content (including web, social, speaking engagements, guides, webcasts)
• Great presentation skills; confident delivering to executives, customers, and partners
• Working knowledge of the tech stack including or similar to:
• Salesforce (reporting, marketing acquisition and customer expansion insights)
• ZoomInfo (ICP enrichment, intent signals, analysis)
• Sitecore (content updates, personalization, conversion optimization)
• Canva (rapid creation of collateral and campaign assets)
• Preferred: Knowledge of SEO and discoverability best practices

Travel

Up to 20% domestic travel, primarily by air, for customer meetings, industry events, and GTM activations

Hybrid Model:

Requirement to be located within 50 miles of a Wolters Kluwer office (preferably ET or CT) and ability to go into the office a minimum of 8 days a month.

Ready to make an impact?

If you thrive at the intersection of market insight, compelling storytelling, customer acquisition and partner/customer expansion, we would love to meet you. Bring your strategic depth, tactical speed, and passion for results—and help us win and grow in corporate tax.

Our Interview Practices

Compensation

$71,300.00 - $124,500.00 USD

This role is eligible for Bonus.

Additional Information: