Sales Director at Spectrum Retirement Communities, LLC — Affton, MO

About the Role

We’re looking for a results-driven Sales Director to own occupancy growth at one of our Spectrum retirement communities. You’ll develop and execute the community’s sales strategy end-to-end — building referral relationships, guiding prospective residents and families through the decision process, and ensuring a steady pipeline that supports long-term occupancy stability.

What You’ll Do

• Drive sustainable occupancy growth by developing and executing a comprehensive sales strategy with effective lead management and conversion.
• Build and maintain relationships with referral partners, healthcare professionals, placement agencies, and community organizations.
• Lead the sales process from inquiry through move-in, delivering an exceptional experience and partnering with Operations for seamless resident transitions.
• Analyze sales performance, occupancy trends, and market data to refine strategies and improve conversion outcomes.
• Maintain accurate CRM data, forecasting, and sales reporting.

What We’re Looking For

• Proven sales experience required; senior living, healthcare, hospitality, or consultative sales backgrounds preferred.
• Genuine passion for serving older adults and enhancing quality of life for residents and their families.
• Strong relationship-builder who can guide families through complex, often emotional decisions with empathy and professionalism.
• Self-motivated and highly organized, with the ability to work independently and consistently hit occupancy goals.
• Data-savvy — comfortable analyzing conversion metrics, referral source effectiveness, and market trends to drive results.
• Proficient in Microsoft Office Suite and CRM platforms.
• High School diploma required; Bachelor’s degree preferred.
• Valid driver’s license and reliable transportation required.

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