Director of Marketing, Enterprise AI at Handshake — San Francisco, CA

About Handshake

Why join Handshake now:

• Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
• Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions
• Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders
• Build a massive, fast-growing business with billions in revenue

About Handshake AI

The Role

Handshake built the eval and human-data infrastructure that frontier AI labs rely on to make their models and agents better. We deliver capabilities from RL environments to expert-in-the-loop eval construction, and post-training systems. Now, we are pointing that same infrastructure at the enterprise: helping Fortune 500 companies in banking, insurance, retail, and legal build the eval and improvement loops their AI agents need to work safely and well in production.

This is the founding marketing role for this new line of business — and at its core, a product marketing role: positioning, technical narrative, and sales partnership come first. You will be working with company leadership directly and you'll have the full weight of Handshake's marketing org, brand, and infrastructure behind you, with the autonomy to build the Enterprise AI motion from the ground up. You'll lead and build the positioning, technical content, a lighthouse-account ABM motion, and sales enablement all while working directly with the Enterprise AI founding team. You'll have high visibility and close proximity to CEO Garrett. It's a high-ownership opportunity inside a larger $250M+ company build-out. If this line of business becomes what we expect it to, this founding role grows into a team you build and lead.

• Own positioning and messaging end-to-end — define the ICP, build the competitive narrative, and stand up the messaging architecture everything else runs on
• Translate technical proof points (evals, RL environments, model behavior) into content that credibly reaches technical buyers: POVs, case studies, executive bylines, sales narrative
• Build sales enablement from scratch — pitch decks, battlecards, objection handling — for a sales team currently working without a CRM or existing collateral
• Partner on the front line with sales and a deployment strategist/solutions architect — joining demos and discovery calls to close knowledge gaps in real time as the team ramps
• Shape account-based, vertical-specific motions (banking, insurance, retail, legal) in partnership with field and growth marketing, who will already be staffed and running events by fall
• Stand up a minimum-viable digital presence (microsite/landing pages) with support from web dev
• Use AI tooling aggressively to operate above your weight class — this function doesn't have the headcount yet for a traditional team structure

You Have

• 7+ years in B2B marketing with a strong product marketing foundation — this is a PMM-first role, not a generalist growth or demand gen seat
• Experience partnering with enterprise sales in a high-ACV, complex technical sales motion — comfortable joining live demos and discovery calls, not just producing materials from a distance
• Gone zero-to-one before: launched a product, built a function, or served as a founding/solo marketer at an early-stage company
• Sold complex technical solutions into traditional, non-tech Fortune 500 enterprises (banking, insurance, retail) rather than exclusively tech buyers
• Strong writer and storyteller who gets fluent in genuinely technical material fast
• Operates independently with real agency in ambiguous, fast-moving environments — this team is early and self-directed, without a lot of hand-holding infrastructure yet

Bonus points:

• Came up at a large, structured company (Salesforce, Google, etc.) before making the jump to a founding marketing role at an AI or technical B2B startup
• Fluent in AI tooling as a way of multiplying personal output across content, research, and competitive intel, rather than just a topic you market

We Offer

Handshake delivers benefits that help you feel supported — and thrive at work and in life.