Director, Commercial Banking CRM Strategy at BMO Bank N.A. — Chicago, IL
Full job description
Application Deadline:
08/02/2026
Address:
320 S Canal Street
Job Family Group:
Customer Solutions
Director, Commercial CRM (Salesforce.com) Strategy – NAIS
Job Description
Reporting to the Head of Commercial Workforce Effectiveness, this role is responsible for the development and implementation of Commercial’s CRM (Salesforce.com) Strategy. Working closely with Sales leaders will drive the adoption of Salesforce.com across US and Canada and leverage the tool for improved effectiveness and consistency across our sales teams. The Director will lead the implementation of AI capabilities in Salesforce platform.
Responsibilities
- Develop the vision for utilization of Salesforce.com across US and Canada to drive sales effectiveness
- Works closely with the Salesforce Application Manager to develop and maintain the Roadmap and Business Case for Salesforce.com for Commercial in US and Canada including the adoption of AI capabilities (Agentforce) and the integration with NAIS AI roadmap
- Develop strong relationships with Sales leaders across Commercial and work with them to drive adoption of Salesforce.com and leverage the tool for improved effectiveness and consistency across our sales teams
- Manage the Salesforce.com training and user support team
- Responsible for defining and managing the training for Salesforce.com users across US and Canada
- Manage and lead the Advisory Council composed of members across Commercial
- Identify and drive toward business process alignment in US and Canada and ensure the
platform enables these processes accordingly
- Develop sales strategy initiatives e.g. treatment of priority client / prospect; or identify bright spots and client opportunities
- Develop case studies and customer success stories to drive adoption
- In conjunction with the Salesforce Application Manager coordinate with T&O for the
execution of the roadmap and manage the Vendor relationships
- Coordinate with Salesforce.com business leads across the Bank for alignment and best
practices
Qualifications
7+ years of relevant experience as an RM or Sales Leader with direct experience with
Salesforce.com
Good knowledge of Salesforce.com platform and functionality including experience with Agentforce and integration with other AI platforms
High level of comfort working on initiatives that are less defined and do not have established processes or parameters
Strong self-starter who takes initiative and can identify new opportunities and have the drive and ability to bring them to life
Expert written and verbal communication skills
Strong Influence skills
Passionate about customer advocacy and a customer-first mindset
Salary
$137,000.00 - $238,000.00
Pay Type:
Salaried