Assistant Store Manager - prAna at 3000 prAna Living, LLC — Burlingame, CA

***New Store Opening – October 2026***

prAna – Burlingame

1223 Burlingame Avenue Burlingame, CA 94010

prAna is more than apparel—it’s an invitation to live the experience. Every piece we create is a balance of style and functionality, crafted with care for both people and planet. We hold ourselves to the highest standards of transparency and accountability, so you can feel confident in what you wear and why you wear it. Because for us, movement is more than motion. It’s how we connect, explore, and keep becoming—breath by breath, stride by stride.

Life at prAna

• Life/Work balance – We prioritize flexibility in work schedules because we believe that balance is essential.
• Generous product discounts on prAna and Columbia Sportswear brands: Columbia, Mountain Hardwear, and SOREL.
• Store credit for purchasing product.
• Medical, dental, and vision coverage are available.
• Participation in 401(K) programs.
• Eligibility to participate in the prAna Retail Quarterly Bonus Plan.

About the Role

prAna is looking for an energetic, people-focused Assistant Store Manager to help lead our retail team and bring our brand vision to life. In this role, you’ll partner closely with the Store Manager to deliver exceptional customer experiences, drive sales, and foster a positive, inclusive store environment.

What You’ll Do

• Support recruiting, hiring, training, and developing a high-performing, diverse team
• Lead daily store operations including scheduling, payroll support, reporting, and inventory
• Provide clear coaching and real-time feedback to strengthen team performance
• Take the lead when the Store Manager is away
• Ensure strong visual merchandising and uphold prAna brand standards
• Foster community engagement and represent prAna at select offsite events
• Maintain a safe, welcoming environment for customers and teammates

What We’re Looking For

• 2–3 years of retail leadership experience (visual merchandising a plus)
• Passion for customer service, sales, and outdoor-inspired lifestyles
• Strong communication, coaching, and problem-solving skills
• Comfort with retail technology, POS systems, and performance tools
• Ability to adapt in a fast-paced environment and manage multiple priorities
• Flexible availability, including evenings, weekends, holidays, and occasional travel

Job Conditions

• Frequently in a more active environment (i.e., it requires the ability to constantly move about) that can be physical or strenuous in nature (frequently adjusting/moving items weighing up to 40 lbs.), may frequently use specialized equipment, may have exposure to dust and noise.
• Occasionally it requires the ability to work in place.
• Ability to communicate with others.
• Availability to work a flexible retail schedule, which may change seasonally and in response to location-specific business trends or forecasts. All local, state, and federal laws are adhered to when evaluating your availability.

*Reasonable accommodation may be made to ensure qualified individuals with disabilities are able to perform essential job functions

Our Commitment to Inclusion At prAna, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth. lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity. military and veteran status, and any other characteristic protected by applicable law.

prAna believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All employment is based on qualifications, merit, and business need.

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Hiring Range: $24.45 - $33.61