Senior Commercialization Strategist at QVC, Inc. — USA, PA

Your Opportunity, Your Team

The Sr Commercialization Strategist is responsible for driving total sales and viewer growth. You will achieve this by developing content-specific strategies and curating and optimizing merchandise within content, including show builds and VOD assets. Additionally, the Strategist collaborates with cross-functional teams, such as Producers, Buyers, Programming, and Marketing.

The role focuses on creating compelling assortments aligned with inventory levels, pricing, and promotional opportunities, using data insights and current planning systems to track performance metrics and refine strategies. The Strategist plays a key role in shaping content to drive revenue and engagement. Ownership and strategic decision making are key enablers to a successful workproduct.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.

What You'll Do

• Lead the commercialization of specific content initiatives by executing an end-to-end vision that encompasses data analysis, content ROI assessment, strategic planning, merchandise briefs, and process optimization
• Develop a merchandise-driven content strategy designed to grow audience engagement and increase revenue, balancing sales-driven and entertainment-focused content.
• Oversee and manage timelines and releases for all item-specific content to ensure alignment with broader strategic goals and operational efficiency
• Drive content optimization by leading efforts in content ideation, product selection, procurement, and visual merchandising strategies
• Assess strategy performance by analyzing metrics and KPIs, adjusting tactics as needed to maximize results and ensure continuous improvement
• Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real-time insights for tracking KPIs and refining strategies

What You'll Bring

• Bacherlor's degree in Business, Marketing, Finance, or a related field
• 5+ years experience with a background in strategic brand management and/or planning roles (content and/or merchandising) and driving commercial outcomes

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