Head of Creator Partnerships & Influencer Growth at Owner — Remote

About Owner

Product philosophy

Our vision

Read our Series C memo here →

Our traction

Our team

Where we work

Why we are looking for you

We've built a powerful growth engine in the restaurant technology industry. Now we're looking for someone to build the influencer and creator engine that helps tell that story at scale and supplements growth in other marketing channels.

You'll own the strategy, operations, and growth of our creator ecosystem. You'll identify and recruit creators, build long-term partnerships, develop scalable programs, and turn creator content into a major acquisition channel for Owner.

This role is 100% remote and can be based anywhere in the United States or Canada

The impact you will have

Build Our Creator Growth Engine

• Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for cost-per-new-user
• Identify high-leverage creators and customers across YouTube, Instagram, TikTok, podcasts, and emerging channels
• Design incentive structures that align creator success with business outcomes
• Create a workflow around building long-term relationships with creators and getting them to grow with Owner to drive strong efficiency for the program through negotiating lower than market rates for creators
• Establish the right infrastructure and processes to measure and optimize performance for our creator channel
• Remain up-to-date on social media trends, technologies, and platforms to continue to optimize the channel

Drive Measurable Growth

• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
• Own creator-sourced pipeline, customers, and revenue targets
• Improve efficiency across other channels through creator partnerships and analyze creator performance to optimize spend allocation
• Partner closely with Growth, Brand, Sales, and Media teams to maximize impact

Elevate Our Brand

• Help creators tell compelling stories about restaurant ownership, entrepreneurship, and growth
• Ensure creator content reflects Owner's brand and mission
• Surface customer success stories that resonate with creators and audiences alike
• Architect a strong network of creators who convert brand recognition into measurable word-of-mouth growth
• Partner closely with Brand, Product Marketing, PR, and Sales to ensure product launches, expansions, and cultural moments are systematically amplified through creator/community channels

What we’re looking for

• 8+ years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth
• Proven experience scaling creator programs from dozens to hundreds of partners
• Strong analytical skills and a track record of driving measurable business outcomes
• Experience working with / managing agencies and internal partners
• Comfortable operating in a fast-moving, high-ownership environment
• Experience managing budgets and optimizing ROI
• Strong systems thinker who can build processes that scale
• Familiarity with creator attribution and partnership measurement systems
• Innovation using AI tools to automate workflows and building a culture of drive AI fluency within the team

What success will look like

Within your first 60 days, you'll:

• Build a repeatable creator acquisition engine
• Sign and activate high-impact creator partners
• Establish creator partnerships as a meaningful customer acquisition channel
• Create systems that allow the program to scale efficiently
• Become the internal expert on creator-led growth

Interview Process

Recruiter Screen: 30-minute phone call to align on your background, what you're looking for, and answer any early questions.

Hiring Manager Screen: 30-minute video interview with the hiring manager to dive deeper into your experience building creator, influencer, and partnership programs and how you've driven measurable business growth through creators.

Case Study Presentation: A presentation to the CMO, Growth Marketing Manager, and Hiring Manager where you'll walk through your approach to scaling a creator partnerships function.

Cross-Functional Partner Interview: Video interview with key cross-functional partners focused on collaboration, communication style, and how you work across teams

Final Round: 30-minute conversation with a C-suite executive to discuss your leadership style, culture fit, and vision for building a world-class creator partnerships function at Owner.

Pay and benefits

The estimated base salary range for this role is $175K - $190K plus a generous pre-IPO equity package

Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!

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