Virtual Events & Webinars Specialist at Freshworks — San Mateo, CA

We're seeking a detail-oriented and creative Virtual Events & Webinars Specialist to help deliver high-impact digital experiences that engage prospects and customers across the buyer journey. This role is ideal for someone with a strong foundation in event marketing and a passion for creating engaging, scalable virtual programs that support pipeline and revenue goals.

You'll work cross-functionally with Campaigns, Product Marketing, Sales, and Brand to plan, produce, and optimize webinars, roundtables, and virtual events that align with Freshworks' go-to-market strategy.

Key Responsibilities:

• Plan and execute virtual events and webinars across global regions, including scheduling, platform setup, speaker coordination, and live production.
• Collaborate with stakeholders to shape event content, agendas, and messaging aligned to campaign and sales priorities.
• Manage event promotion, registration, and follow-up workflows in partnership with Marketing Ops and Campaigns.
• Monitor live events to ensure smooth execution and troubleshoot issues in real time.
• Track event performance and compile post-event reports with insights and recommendations.
• Support experimentation with new formats and engagement tactics (e.g., polls, breakout rooms, interactive Q&A).
• Maintain event calendars, documentation, and best practices to ensure consistency and scalability.
• 3-5 years of experience in B2B marketing, events, or webinar production, ideally in a SaaS or tech environment
• Proficiency with webinar and virtual event platforms (e.g., Zoom, ON24, CVent, Goldcast)
• Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce)
• Strong organizational and project management skills with the ability to manage multiple events simultaneously
• Excellent communication and stakeholder management skills
• Data-driven mindset with experience analyzing event performance and optimizing for results
• Creative thinker with a passion for delivering engaging digital experiences

The annual base salary range for this position is $130,000 - $162,000. This role is also eligible for a target bonus.