Recruitment Marketing Manager at Alliance Animal Health — Charlotte, NC

Strategic Recruitment Marketing Leadership

• Partner with Talent Acquisition leadership to build best-in-class recruiting capabilities by developing recruitment marketing strategies to hire critical veterinary roles.
• Bring an entrepreneurial mindset to build, test, and scale recruitment marketing programs, processes, and tactics that improve candidate attraction and hiring outcomes.
• Build strong relationships and maintain clear communication with stakeholders across Talent Acquisition, Operations, and Marketing in a remote environment.

Recruitment Marketing Performance & Job Board Optimization

• Develop and execute test-and-learn recruitment marketing strategies across job boards to improve awareness, engagement, and application conversion.
• Manage recruitment marketing campaigns, including job board sponsorships, search optimization, paid media, retargeting, demand generation, and Google Ads campaigns.
• Provide day-to-day direction to the Recruitment Marketing Digital Specialist and collaborate with LinkedIn, Indeed, iHire, and other recruitment marketing partners to optimize performance, troubleshoot challenges, and identify growth opportunities.
• Partner with Data & Analytics to measure performance across the candidate funnel, including impressions, clicks, engagement, applications, and qualified candidate generation, and deliver insights that inform recruitment marketing and hiring strategies.

Brand Content & Recruitment Marketing Programs

• Own employer brand and hospital branding presence on priority job boards.
• Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints.
• Partner with Ops and hospitals to identify and promote local differentiators, culture, career opportunities, and employee experiences that attract top veterinary talent.
• Create and manage content including social media, videos, testimonials, and storytelling assets using Canva.
• Write design briefs and collaborate with Talent Acquisition to create marketing materials that support recruitment events and efforts.
• Monitor social media performance across corporate social accounts on LinkedIn, Instagram and Facebook and report on key metrics using Sprout.

Cross-Collaboration & Partnership

• Develop trusted partnerships across Talent Acquisition, Operations, Marketing, and hospital leadership teams to align priorities, gather insights, and drive recruitment marketing initiatives forward.
• Effectively communicate project status, results, recommendations, and action plans to stakeholders at all levels of the organization, from frontline managers to senior leaders.
• Lead and manage multiple recruitment marketing projects simultaneously using Asana ensuring deadlines, stakeholder expectations, and business objectives are met.

Qualifications

• Digital Marketing Expertise
• Communication & Stakeholder Management
• Analytical & Data-Driven Mindset
• Entrepreneurial Mindset & Problem Solving
• Creative Content Development (Canva)
• Cross-Functional Leadership
• Project Management
• Recruitment Marketing & Job Board Curiosity or Knowledge

Required

• Experience in recruitment marketing, employer branding, digital marketing, or a related field.
• Experience creating brand, social media, and recruitment marketing content using Canva.
• Experience using data and analytics to evaluate campaign performance and optimize results.
• Experience managing cross-functional projects and workflows
• Proven ability to balance strategic thinking with hands-on execution
• Strong relationship-building and communication skills across multiple teams and organizational levels.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Must be able to work Eastern Standard Time.

Preferred

• Experience building or scaling recruitment marketing, employer branding, or talent attraction programs.
• Experience partnering with Talent Acquisition teams to support hiring strategies and recruitment outcomes.
• Experience supporting multi-site healthcare, veterinary, retail, or service-based organizations.
• Demonstrated success operating in a fast-paced, growth-oriented environment.

Competitive compensation dependent on experience, with annual bonus potential. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of.

We want nothing more than to fuel your career goals, which is why we have created exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.