Associate Marketing Activation Operations Analyst at Mattel — East Aurora, NY

The Opportunity:

The Commercial Operations role supports the execution of commercial marketing processes by delivering data-driven insights, reporting, and operational coordination across regions. This role plays a critical part in enabling visibility into brand performance, supporting planning cycles, and maintaining consistency in reporting and governance. Working closely with cross-functional and regional partners, the analyst helps ensure disciplined execution of the commercial marketing operating rhythm and contributes to informed decision-making at the global level.

What Your Impact Will Be:

Performance Reporting & Analytics

• Support consolidation of regional performance data (revenue, margin, A&P, forecasts) into standardized reports
• Analyze trends to identify risks and opportunities and highlight key insights for leadership
• Assist in preparing materials for business reviews (monthly, quarterly) and planning cycles
• Ensure accuracy and consistency of KPIs and reporting definitions across regions

Commercial Planning Support

• Coordinate inputs from regions to support annual operating plan (AOP) and longrange planning processes
• Maintain planning templates, trackers, and documentation to ensure alignment and transparency
• Track A&P spend against guidelines and flag variances

Operating Rhythm & Process Coordination

• Support execution of the commercial marketing calendar (e.g., monthly reviews, QBRs)
• Prepare agendas, capture action items, and track follow-ups to ensure accountability
• Identify opportunities to improve efficiency in reporting and planning processes

Cross-Functional Collaboration

• Partner with regional commercial teams, finance, sales, and insights to gather inputs and validate data
• Act as a coordination point to ensure timely and accurate information flow
• Support alignment of materials with global standards and frameworks

What We’re Looking For

• 1+ years of experience in marketing analytics, business analysis, finance, or a
• related field
• Experience working with data sets, reporting tools, or dashboards (e.g., Excel, Power
• BI, Tableau)
• Exposure to cross-functional or matrixed environments preferred
• Strong analytical capability with attention to detail and data accuracy
• Ability to interpret financial and performance data and translate into insights
• Proficiency in Excel and data visualization tools
• Ability to synthesize information into clear, concise summaries
• Strong written and verbal communication skills
• Comfortable preparing materials for leadership audiences with guidance
• Effective collaborator across teams and geographies
• Organized with strong time management and follow-through
• Demonstrates accountability and willingness to learn in a fast-paced environment
• Structured thinker with a process-oriented approach
• Proactive in identifying issues and suggesting improvements
• Adaptable and able to manage multiple priorities
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

How We Work:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

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